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Sales in france now all year

Sales in France Now All Year?

The dates of retail sales are determined by the prefecture in each department.

As a rule, most sale periods have started and finished on the same dates (and times!) in most areas of the country.

Winter sales normally commence the second week in January, while the shops open their doors for the summer sales the last week in June.

When they do so televisions stations clear their schedules and newspapers their front pages to report massively on them.

Since the beginning of this year retailers have been given greater freedom as to when they hold their sales, although the substance of the change is limited.

In the past, sale periods were restricted to two periods of a maximum of six weeks each in duration.

In future these sales periods will be a maximum of five weeks each, with retailers able to choose a further two other weeks to hold a sale.

However, their choice will be limited to two consecutive weeks, or two periods of one week, and only then provided the sale ends no later than one month before the statutory sale periods.

Alternatively, they can continue as before to hold the sale at the end of the fixed sale periods.

They will also be required to notify the prefecture one month before the start of the sale!

Following the end of the summer sales earlier last month, the general view seems to be that the change has had a relatively marginal impact on both retailers and consumers.

Retailers in particular have stated that the consumer seems confused by it, and that a maximum of two weeks is not enough to communicate the offer and change traditional reflexes based around to major sale seasons.

Many consider the seasonal sales are an important a cultural occasion, as retailers are able to collectively organise events around the sales, with obvious commercial benefits.

Indeed, in some towns in France local retailers have got together to plan two weeks of sales later in the year, a sign that the cultural tradition does seem to be continuing with the new regulations.

No doubt there is also concern amongst some retailers that unless a degree of solidarity is maintained between them, consumers will never feel they need to pay top dollar for anything, for somewhere in the High Street there will always be a bargain to be found!

Learn more in www.french-property.com

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